Hitakshi
Chatterjee
Creating fashion, beauty & lifestyle content with a touch of elegance and storytelling.
Elegance first.
Storytelling always.
I'm Hitakshi Chatterjee — a fashion, beauty and lifestyle content creator who believes every piece of content should feel as considered as the outfit, the light and the story behind it.
From festive fashion edits to quiet beauty rituals, the goal stays the same: content that looks like a magazine spread and performs like a campaign.
Instagram performance,
last 30 days.
74,554
Instagram followers
5.43M
Total views
last 30 days
3.11M
Unique accounts reached
(viewers)
+1,704
Net new followers
last 30 days
95.9%
Views from
non-followers
4.1%
Views from
followers
For deeper insights, audience demographics and past campaign performance, please get in touch.
From skincare shelves
to luggage carousels.
Beauty, personal care, fashion, travel and food & beverage — the range is wide because the content is built to adapt to each brand, not the other way round.
Reels · Posts · Stories · UGC · Store visits · Product reviews
The shelf.
The wider world.
A look at the grid.
Full campaign case studies and raw insights available on request.
Campaigns, in motion.
01 · JP Infra
02 · Alan Truman
03 · Dove
04 · Aditya Birla Capital
05 · Starbucks
06 · Lavie
07 · Lakmé
08 · Freakins
Scroll the strip — every tile opens the reel on Instagram.
Full library@baeofbengolGot a product,
a launch, or a story
to tell well?
Send over the brief — I'll come back with a content plan built around it.